R25
INSIDE SCREEN
R25
OUTSIDE SCREEN
R25
SAMSUNG Z-FLIP
R25
OUTSIDE SCREEN
R25
PIXEL FOLD
R25
SAMSUNG Z-FLIP
Users didn’t want to use multiple devices
Users don’t like handing their device to strangers
Users were using other apps for “voice” text-to-speech
Research Insights
Users were confused...
...and we were losing them.
100%
79%
20%
17%
9%
7%
3%
Completed interest form
Invited to app
Started app
Recorded something
Recorded enough for
personalized model
Used their model
30-day active users
feature education
onboarding
re-teach
feature education
onboarding
re-teach
feature education
onboarding
re-teach
GOOGLE MATERIAL 2
GOOGLE MATERIAL 3
ANDROID BUTTON COMPONENT
RELATE BUTTON COMPONENT
Next Steps
Use user testing and surveys to refine the design based on user feedback
Get feedback and iterate
Continue collaborating marketing strategies
Lessons Learned
Being aware of different form factor constraint when implementing
Speaking the language of engineers assists with the development process
Holistic cross-functional collaboration helps to reach goals faster
Next Steps
Use user testing and surveys to refine the design based on user feedback
Get feedback and iterate
Continue collaborating marketing strategies
Lessons Learned
Prioritize conducting product audits to strength brand align
Integrate established design system guidelines
Incorporate inclusive design practices to cater to the needs of
underrepresented user groups
Competitive Research
It's no wonder that the meal kit subscription business model is popular, as it appeals to a wide range of demographics in the competitive market.
Key observations:
Meal kit services can also function as recipe websites
Lack of dietary diversity needs
Some lack of ability to customize
Tailored to couples and families; not individuals
User Surveys
53% rarely used meal delivery services
57% dietary restrictions to consider
57% normally spend $6-15 for lunch daily
User Interviews & Insights
User prioritized time, price and health
Women more willing to spend on quality
Users more interested in meal curation, however quick and efficient esp during week days - tend to be busiest
Martha
on-the-go working mom
“I want to be a good role model for my kids that a healthy eating lifestyle can be quick and fun. However, how can I do that if I don’t eat healthy myself?”
Goals
Healthy, quality meals for busy lifestyle
Keep her blood pressure and cholesterol numbers in an adequate range
Spend more quality time with family on the weekends
Frustrations
Tight family budget due to husband losing job over pandemic
Constantly picking up food on the way home which negatively affects health and impacts daughter’s fitness goals for volleyball
Husband makes boring meals due to lack of knowledge/skill with cooking
“I love my fast paced lifestyle from my job to my social life. However, it leaves very little room to stay track on with my healthy eating.”
Adam
Fitness enthusiast nurse
Goals
Healthy meals and snacks that can last during his 12 hour shift and keep him full
Track calories and macros easily to stay on track with fitness goals
Fresh meals with variety and flavor to keep him healthy diet interesting
Frustrations
Meals that last for the 3-4 workdays so he doesn’t have to cook when she gets home and eat unhealthy food at work
Having groceries spoil due to his busy schedule and maxing out his eating out budget
Sometimes eats the same meals daily/weekly due to lack of creativity and busy schedule
Lessons Learned
People expect free shipping, customizable options, and minimal upfront personal information requests.
User trust is crucial, especially when money is involved; clear explanations and intuitive design are necessary.
Time is valuable; users want quick, effortless interactions and minimal decision-making for daily tasks like meal planning.
Impact
Made by Google Pixel Key Note'2024
Our new feature design was highlighed with the new Pixel Pro Fold device; a new take on accessibility with different form factors.
Brand Identity