PROJECT RELATE VISUAL RE-DESIGN

Elevating visual design and aesthetics with a

cohesive look and feel

Challenge

The accessibility app was using an outdated design system and needed to be updated to enhance user experience and meet modern accessibility standards.

Impact

Highlighted in the Accessibility portion of Google I/O, May ‘24

Solution

Design with with Material Design 3 guidelines and create accessible components

UX Methodologies

Visual Design

Component Design

Design Systems

Mockups

Tools

Figma

Timeline

Timeline

Timeline

Oct 2023 to Aug 2023

Oct 2023 to Aug 2023

Oct 2023 to Aug 2023

What is Project Relate?

Project Relate is an app backed by machine learning that allows users to communicate easily and independently with others while having access to Google Assistant.

Challenge

Project Relate was an Eng-driven which lacked UI support and visual cohesion.

It didn’t feel like the common Android app you see today.

1

User goals

Improve interface to enhance recognition

2

Business goals

Unblock marketing for scalability

Unblock marketing for

scalability

Addressing usability needs and proposing design solutions

I completed a product audit that addressed the lack of visual aesthetics andmade design proposals.

User pain points

Users had trouble understanding buttons and icons due to their size, placement, and difficult function.

How might we address these pain points?

1

Migrate to current design system

2

Create customized components for users

Solution

The solution involved adopting Google's Material 3 design system and principles for a cohesive look and feel, while also creating custom sizes to ensure accessibility for all users.

Google Material 2

Google Material 3

Android Button Competent

Android Button Competent

Relate Button Component

Relate Button Component

Impact

Marketing in Ghana

Our redesigned app makes scaling to new markets like Ghana easier! The intuitive interface is familiar to Android users everywhere, ensuring a smooth user experience for future growth.

Impact

New Project Relate tutorial video

A collaboration with a brand studio agency led to a new tutorial video to improve user onboarding and overall usability.

Next Steps

Use user testing and surveys to refine the design based on user feedback

Get feedback and iterate

Continue collaborating marketing strategies

Lessons Learned

Prioritize conducting product audits to strength brand align

Integrate established design system guidelines

Incorporate inclusive design practices to cater to the needs of

underrepresented user groups

Incorporate inclusive design practices to cater to the needs of underrepresented user groups

Next Project

Project Relate Onboarding

Project Relate Onboarding